Penang, 3?4 May 2025 ? EDUMi Sdn. Bhd. (edumi.my) collaborated with Universiti Utara Malaysia (UUM) at the Kementerian Pendidikan Tinggi (KPT) Edu Fair, widely known as Jom Masuk U 2025 (Zon Utara II). Held at the prestigious Universiti Sains Malaysia (USM) campus in Penang, the event served as a central hub for students and parents from the northern region to explore tertiary education pathways for the 2025/2026 academic session.
The two-day fair saw an impressive turnout at the UUM booth, with visitors comprising SPM school leavers, STPM candidates, and professionals seeking postgraduate advancement. UUM representatives provided on-site guidance regarding programme specialisations, entry requirements, and the UPUOnline application process. As a spin-off of UUM with Malaysia Digital (MD) status, EDUMi.my played a supporting role by highlighting its specialised student mobility services and digital solutions, reinforcing the mission to provide students with global exposure and high-quality educational support.
Personalised Guidance for Academic Excellence
Recognising the diverse needs of students in the northern region, the UUM and EDUMi.my collaboration focused on delivering actionable information to help students navigate their next academic steps:
- UPU Selection Support: Expert consultants provided one-on-one sessions for SPM and STPM leavers, helping them strategically choose courses that align with their academic results and career aspirations.
- Postgraduate Professional Growth: Working adults received information on UUM?s postgraduate offerings, with an emphasis on flexible learning structures and management-centric curricula designed for career advancement.
- AI-Driven Digital Tools: Visitors experienced demonstrations of how the EDUMi.my platform uses technology to match students with suitable academic programmes both locally and internationally.
Global Mobility and International Study Pathways
For Penang students looking to broaden their horizons, EDUMi.my shared its extensive expertise in facilitating international education. The booth provided insights into several global opportunities and support systems:
- Studying in the UK and Ireland: Students received detailed information on partner institutions in the United Kingdom and the Republic of Ireland, highlighting the prestige and benefits of obtaining a global degree.
- Comprehensive Placement Services: An overview of EDUMi?s nine-step support model was presented, covering everything from initial university applications and visa processing to pre-departure briefings and on-arrival support.
- Scholarship and Financial Aid Advice: Guidance was provided on securing funding through various channels, including PTPTN, government scholarships (JPA and MARA), and private corporate grants such as the Gamuda Scholarship.
Fostering Educational Collaboration
The Jom Masuk U 2025 fair at USM successfully bridged the gap between higher learning institutions and the next generation of Malaysian talent. By bringing together educators, industry players, and prospective students, the event fostered a vibrant ecosystem for academic and professional growth.
The participation of EDUMi.my alongside UUM underscores the importance of public-private partnerships in enhancing the accessibility of higher education. This collaboration ensures that students are not only aware of local opportunities but are also equipped to pursue global pathways. Following the event in Penang, EDUMi.my remains committed to providing ongoing digital support and online consultation to ensure every student can achieve their educational goals.
